I do not know if people want this.
We define what real interest would look like and create a way to observe it.
Less Risk / Market Lab
Do not build it yet. Test it first.
Test your idea in a real market before you invest more time or money. Market Lab helps you see whether it generates interest, demand and real connections in Valencia.
Why I created Market Lab
Good ideas deserve evidence before investment.
I know how easy it is to become attached to an idea and start building around assumptions. Market Lab creates a middle path: enough structure to learn something real, without pretending you need a corporate research budget.
— Milegny
Before you launch
The question is not "Do I like the idea?"
I do not want to waste months.
We test the riskiest assumptions before they become expensive commitments.
Agencies are too expensive.
We use research that matches the size and stage of your decision.
I need early validation.
We move beyond opinions and look for behavior, questions and willingness to act.
How Market Lab works
A small research process around your biggest uncertainty.
Name the risky assumption.
What needs to be true for this idea to make sense?
Design a useful test.
Choose the lightest credible way to get evidence.
Meet the real market.
Observe responses through conversations, research or Slow Market.
The Inside-Out System
Structure the idea. Test it in reality.
Market Lab uses the SOUL methodology to move from an internal idea to evidence from the world around it.
S
Strategic Clarity
Define what you are building, who it is for and why it matters.
O
Observe Reality
Understand the ecosystem, alternatives, limitations and opportunities around the idea.
U
Use What Exists
Test through existing communities, conversations, spaces and interactions.
L
Learn Through Validation
Improve the offer through feedback, behavior and real-world evidence.
Slow Market
This is where your idea gets tested for real.
Slow Market is a live environment where your idea meets people. You present, sell, test pricing and observe what people actually respond to.
Real testing
You sell.You observe.You learn.
If people engage, you will see it. If they buy, you will know. If they hesitate, you will learn what needs to change.
Ways to validate
Choose the amount of evidence you need now.
01
Market Lab
A guided validation process for an early idea and its most important assumptions.
02
Thinking Sessions
A focused conversation to challenge an idea before deciding what to test.
03
Affordable Market Research
Proportionate research for people who need insight without an agency-sized project.
04
Slow Market
A real-world environment where ideas can meet people and behavior can be observed.
What you get
Not more assumptions. Better evidence.
Clarity on the ideaReal feedbackA tested offerUseful connectionsEarly traction signals
Relevant experience—not a full biography
Research shaped by real projects, markets and people.
My work combines market research, customer behavior, commercial diagnosis and community-based field observation. I have spent three years formally analyzing markets—and much longer learning what untested assumptions can cost a founder.
Market Lab
Fair Saturday
Conversational Citizen
Slow Market
Research Work
Investment
The complete Market Lab process.
€180
Includes the full validation process and access to Slow Market for real testing.
Clear structure. Real testing. No wasted months. Limited places per cohort.